The Quest of PMF - June Edition
The story of FTL as a financial edu gaming platform till now.
Hello!
June was a solid month where we continued to focus on ironing out the kinks and smoothening the user experience on the new update along with shipping out new features. With our marketing goals set, we are now focussing on product market fit and we’re excited to share that big things are happening in July already!
Fantasy Trading League
The brief:
We’re a Financial Edu-Gaming platform that delivers a unique market experience and enables our users to learn while playing virtual trading games on stocks & crypto.
The wins:
Increased the user base to 20000+ users
Onboarded an additional 10 colleges across the country and established FTL Trading Hub groups across all colleges for young traders, with Parul University already boasting of a community of 75 students.
The next major update for the app has moved into the development phase. The designs for the Learn and Discover pages have been completed and we’re planning on releasing a variety of QoL updates as well. Currently we’re working on setting the timelines for this release and we’ll have another update on the same shortly.
The challenges:
We have decided to delay the launch of the new and improved website/branding by a few weeks, but we are very close. We’re currently working on the code and we hope to have an update regarding the same very soon.
Establishing the pilot sales program at the grass-root level has been particularly challenging. Owing to bureaucracies and rigid structures, we have been facing roadblocks while establishing our presence in colleges.
Turning challenges into opportunities:
We aim to onboard another 10k users over the course of July and August through community outreach programs in various colleges across the country.
The quantitative goal for the end of the year has been set to achieving over 100k users and a comprehensive marketing plan has been developed by the team to achieve this goal.
While we’re working on these challenges, we would love to hear your suggestions on how we can tackle these and turn them into wins. Please feel free to drop you suggestions on shaaz@toroi.in
The new app link :
The road ahead and what we require:
We’re going full steam with our Series A round of funding and as earlier, would be grateful for your assistance. If you find FTL interesting please drop us an email and we will share our pitch deck with you.
We would be looking for introductions to anyone who you think could be a right fit in our journey and are always on the look out for new connections.
If you think that I should meet someone to help FTL along on it’s journey, please feel free to suggest the same. I'll be traveling in the coming weeks and would be happy to schedule meetings as required.
Key KPI’s
