The Quest of PMF - August Edition
The story of FTL as a financial edu gaming platform till now.
Hello all!
Foreword
It has been a busy couple of months and we have been working tirelessly to release the first iteration of FTL Finschool. We’re happy to share that the website is now live and features our very first course on Technical Analysis. Morale is high as we work towards the next update of the application and are excited to share that major progress is being made on all fronts!
Highlights:
Crossed 26,000 downloads
Over the course of the previous two months, we have set up and deployed our Business Development team; who have been essential in helping us win and onboarding IIT Patna, NIT Patna, NIT Bhopal, NIT Durgapur, NIT Silchar and VIT University.
We finally closed setting up our Android Tech Team and are now focussed on scaling up our efforts towards optimising user experience
The FTL Finschool is finally live (we’ve included the link here:
https://finschool.live/ and would love to hear your feedback and suggestions!). As part of Finschool, we have engaged our first expert who has been instrumental in releasing the very first course on the platform. The course (based on Technical Analysis and hosted by our expert – Yash Bhatt) is now open for registerations.
Key Metrics:
Active Users – 1000
ARPU / Month - ₹117
Average Time Spent per User – 1 Hour
Learnings since our last update:
Our referral program is showing positive trends, where 20% of our new users have been onboarded through referrals
We are also getting better at tracking user data and have been able to successfully identify our major fall through points. We have already begun work on optimising and filling in identified gaps.
We have also started surveying our users and are stoked to learn what their responses are. A brief glimpse from the alpha-survey has helped us understand exactly where the user journey has potential for improvement (mainly in selecting the different competitions available to them and lack of visual feedback on winning). This is obviously huge but we are just scratching the surface of how powerful our community can be and we’ll continue to make efforts to understand our users better.
What’s next:
New App Update – Our next major update is just on the horizon and we hope to get it to our users extremely soon. With the main focus on implementing “short selling” and FTL Learn.*
*FTL Learn will be the landing page from where our users will be able to access Educational Flashcards Assets, Quizzes, and Experiences (FTL Finschool)
Optimising Internal Processes – We have been focussed on establishing new best practices and optimising existing ones in order to ensure efficiency across all departments
Where we require help
Hiring the Marketing Team – Unfortunately, our efforts to hire a Senior Graphics Designer and a Content Writer have been wrought with set-backs and challenges.
Series A – Fundraising - We are in active fundraising mode and If there is someone that you think we should get in front of, please do connect them to us and we’ll be more than happy to set up an intro.
Do let us know in case you require our Pitch deck and we’ll be happy to share the same over a separate email (although, it is still a work in progress and we would love to hear your feedback on it)
While we’re working towards our goals, we would love to hear your suggestions on how we can tackle our challenges and turn them into wins. Please feel free to drop your suggestions on shaaz@toroi.in
Lastly, from myself and the entire FTL team, we would like to express gratitude for all our investors who have shown immense faith and trust in us and have assisted us with making introductions, providing feedback and sharing valuable insights. Thank you to all the people who have set aside their precious time as well as resources to help us grow.
Regards,
Syed Shaaz
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