The Making of FTL & The Quest of PMF
The story of FTL as a financial edu gaming platform till now.
Hello!
It has been a busy time. We have been working tirelessly to release our second major update for FTL with the new and improved UI along with Crypto leagues and a number of quality of life upgrades. Morale is high as we work towards our goals and would like to thank you all for your continued support.
Fantasy Trading League
The brief:
We’re a Financial Edu-Gaming platform that delivers a unique Stock Market experience and enables our users to learn while playing virtual trading games.
The wins:
Onboarded 14000+ users since January 2022
Continuous efforts to hire the right talent has allowed us to reduce development time by 80% and associated costs by around 60%
The updated FTL app which boasts of a major UI overhaul, a number of quality of life upgrades and access to Crypto leagues is finally out
Our on-ground team has onboarded 24 colleges across the country and are well on their way to create an exclusive group of colleges who are in association with FTL, with two colleges taking the initiative to establish FTL clubs for young traders.
The challenges:
The previous version of the app posed major challenges in the form of customer retention and LTV/CAC ratio
Based on direct user feedback, a lack of trading games and the duration of activity on the app (restricted to only market hours) came as the front runners for lack of retention
Users also reported data lags and design redundancies which further contributed to the lower LTV/CAC ratios
Turning challenges into opportunities:
The updated app directly addresses these challenges by introducing 24*7 games based on the Crypto markets and US Stocks.
New features stop losses, data charting and stock details along with live market data have improved the overall FTL experience
The FTL clubs are currently running their test phase at Parul University and Navrachna University in Gujarat. These clubs will be pivotal in getting a young demographic invested in FTL and subsequently will play a major role in improving LTV/CAC and retention.
While we’re working on these challenges, we would love to hear your suggestions on how we can tackle these and turn them into wins. Please feel free to drop you suggestions on shaaz@toroi.in
The new app link :
The road ahead and what we require:
We’re preparing for our Series A round of funding and would be grateful for your assistance.If you find the same interesting please drop us an email and we will share our updated pitch deck with you.
We would be looking for introductions to anyone who you think could be a right fit in our journey.
If you think that I should meet someone to help FTL along on it’s journey , please feel free to suggest the same. I'll be traveling in the coming weeks and would be happy to schedule meetings.
Special mentions of the month :
A humble thanks to all our investors who have guided us on our way to becoming the number 1 financial edu gaming platform.
A sincere thanks and my gratitude to the marketing team for going above and beyond with the College acquisition campaign, bringing in 9000+ users in the previous month!
A sincere thanks and my gratitude to the tech team for going above and beyond with the FTL Phase 2 development and for accomplishing 6 months of progress in only 2.
A few success stories from our customers:
Our customers have great things about us to say
Key KPI’s
Cash Left : 1.08 Cr Runway Left : 12 months
